Things I've done. With a lot of help.
How to Understand, Plan, and Write Content for AI Overviews using AEO Logic
Excited to share my latest article, now live on NoGood.io—one of the world’s leading growth hacking agencies, known for its influential client roster and award-winning work in growth marketing.
Starteps collaboration on marketing video:
👨🏽🏫 👩🏽💻StartSteps offers tech-focused educational courses designed to empower both aspiring and established tech professionals. This was our latest collaboration, a YouTube video on how to get started and grow in digital marketing for complete beginners.
Roche Pharma Middle East annual employee retreat, speaking and workshop.
One day talk and workshop on value of generalism in today's AI-driven world. I examined research by IBM and McKinsey on essential future workforce skills. Following the talk, we had a workshop on how Large Language Models (LLMs) can help individuals quickly acquire new skills and thrive as generalists in an evolving professional landscape.
Ongoing speaker for Startsteps GmbH
Contributed to the success of CompassCourse and StartSteps, initiatives designed to guide professionals in career development. Focused on delivering practical strategies for navigating career transitions and achieving long-term goals.
Workshop: 'What to look for in a digital agency?'
1 day workshop dedicated to helping SMEs find the right fit for their marketing needs.
Webinar: How to start your career in Digital Marketing?
It can be tough to start in digital marketing. This webinar has been created with the intention of helping participants find the right route for their educational path.
Published work: What Types of Agency Services Does Your Company Need?
A three-part guide to the type of agency that your company needs. In this article, I highlight common industry misconceptions and insights on picking the right agency.
Unpublished Editorial: My Friend The Film Critic.
For my best friend's birthday I thought to use my writing to shed light on the life and works of arguably one of the best film critics walking planet Earth right now. I never use superlatives in copy because superlatives are the realm of weak descriptions and tawdry imagination but perhaps through this tribute to a creative genius of film and cinema I'll earn your trust in my judgment.
What Netflix’s Social Dilemma Gets Wrong
I reviewed Netflix's social dilemma on my agency's blog and it ended up ranking on the first page of google for the term "what Netflix's social dilemma gets wrong"
Marketing workshop for Micro businesses in Mansoura Egypt
2 day workshop for micro, artisanal businesses in one of Egypt's biggest merchant cities, El Mansoura. The workshop was backed by GIZ and the Egyptian Ministry of Trade.
Master's Thesis: Use of digital marketing channels within a growth mentality: An ethnographic study.
This study provides insight into the use of digital marketing channels in venture backed B2C startups in Egypt, with aim of answering the research question: what digital marketing channels are Egyptian venture backed B2C startups using for growth? The impetus for the study stems from the lack of research on digital marketing robustness in Egypt in general but more importantly in startups who are, by virtue of their nature, in a precarious position when it comes to growth. A thorough review of studies relating to the difference between SMEs and startups in Egypt, the entrepreneurial ecosystem and its evolution, digital marketing theory and growth marketing for startups was conducted in order to establish the theoretical underpinnings of this
study.
Video Blog: 'Takes One To Know One' produced by Waya media, created by yours truly
A few years ago I was someone completely different from what I am today. Battling severe mental health issues, personal quandaries, various falls from grace, and financial hardships. I’ve learned that there’s an art and science to getting better and retaining it. Takes One To Know One embodies that process and my goal is to rally a community of like minded people who want to start or continue in their quest for knowledge, personal development and radical openness.
ripplemark Agency Culture Code
Back during my tenure as Managing Director of ripplemark, a position I held for 8 years before handing the reigns to our current MD and becoming a non managing partner, I wrote this culture code. It spans beliefs, mental models, and frameworks that my team and I believed to be essential to run a healthy agency.
Frequent speaker at Oxford Brookes University and Austral Group
Collaborate with Oxford Brookes University and Austral Education Group as a guest speaker at their online events. In this role, I share insights from my experience with ripplemark, focusing on innovative business practices and the value of continuous learning in the corporate world.
Academic Instructorship: AUC School of Business Digital Marketing Instructor and Curriculum Designer
In November of 2021 the AUC School of Business called me and asked me to become a Subject Matter Expert in the design, development and instruction of their flagship Digital Marketing Certificate. The latter is accredited by the biggest educational body in the world for digital marketing, the place I have all my degrees from ever since I started ripplemark, the Digital Marketing Institute.
Published Work: Opinion: Digital marketing in post-Covid-19 Egypt
An overview of how Covid 19 fundamentally changed the marketing landscape in Egypt from an impression based environment to a more data driven one.
Media Appearance: The Member Showcase with Omar El Sabh | Digital Marketing Institute
Talked to the DMI about my experience in learning academic digital marketing and growing an agency in the same time.
