Sweet and to the point Bio... Not really.
Well hello there. Hope I can keep your attention in this day and age of abject, constant external stimuli.
Did I lose you yet? Are the Dopamine gremlins on my side?
If I didn't, here's to you for reading about my run of the mill story.
I'm an 8 year old professional in digital marketing and I'm never short of cynical quips to color life with a healthy dose of realism. My passion and work fluctuate between copywriter and communications expert on the one hand and technical marketer & educator on the other.
Eight years ago I started off a boutique Cairo based agency called ripplemark doing very basic social media marketing and eventually evolved into the various modalities of data driven, full funnel marketing.
Through the agency experience curve but also through my academic track record with the Digital Marketing Institute in Ireland; my team and I have helped companies of all sizes understand the fundamental importance of analytics infrastructure, correct marketing culture and setting realistic & measurable goals for growth.
I moved to Berlin in 2022 and have just recently been working on pursuing creative and editorial writing as a new area in which I can create value. You can find a few of my writings in projects & publications. That's all for now but below you can find a few more details about my statistically average life so far.
Education, Employment & Personal Milestones
Graduated from the Lycee Francais Du Caire in 2008 with a Bacalaureat in the Sciences, Specialization in Biology.
Graduated from The American University in Cairo in Fall 2012 with a Bachelor’s Degree of Arts in Political Science with a concentration on Middle East Studies and a History Minor. Cumulative GPA: 3.38/4.0
Worked in event management and social media for various Egyptian nightlife and culture organizations.
In 2015, Started ripplemark with no prior education in marketing as a beginner in content management for social media and dabbling in media buying
Completed a Professional Diploma in Digital Marketing with the Digital Marketing Institute in Ireland
2016 completed Google Squared Pre-Grad course in Digital leadership, marketing and strategic thinking.
2017-18 completed a Post-Graduate Diploma in Digital Marketing Strategy with the Digital Marketing Institute as well
Consultant for Outreach Egypt, a program with the German Chamber of Commerce, GIZ, Ministry of Trade and Industry and the Digital Leadership Institute of Brussels. Spoke to female entrepreneurs as part of a subprogram aiming to nurture women's role in micro and small businesses who were struggling with their marketing and
Was invited to hold an Ecommerce masterclass at the first Ecommerce summit in Egypt on scaling Facebooks Ads
2019- 2020- wrote a thesis for the Masters Program with the DMI on Growth Marketing and Egyptian venture backed startups in seed and pre-seed stages, graduating with first division honors. You can access my thesis here
2021- Got certified by Growth Tribe Netherlands in Growth Marketing through their 12 Week immersive growth hacking degree.
2021- took everything cultural I've done for ripplemark and my love for books and self development and decided to pursue an educational passion project by creating videos on everything from marketing to psychology to mental health and more. Piloted 4 videos that were very well received, the end result of which was the creation of Takes One To Know One which got picked up by Waya Media and is currently a full fledged show produced by Waya Media.
2022- Got chosen as part of a panel of subject matter experts to create and design the Digital Marketing Certificate for the American University in Cairo backed by the Digital Marketing Institute in Ireland. I currently teach the content marketing course within this degree.
"No one cares how much you know until they know how much you care."
